Sports Venue symposium in Tokyo
Today I joined the symposium at Waseda university.
Symposium venue: Waseda university international conference center.
Access: it is in the middle of down town Tokyo, Shinjuku district.
Beautiful venue !
Symposium run by Japan Society of Sports industry.
That industry held sports relatd symposium about 10 times a year.
Symposium name is " How to run stadium and arena effectively : from entertainment to local city vitalization"
Time table:
5 speakers and one talk session from 1:30pm to 5:30pm
There are about 350 people in the venue
First speaker from US company, Cisco
Cisco System presentation :Trends of the stadium and arena
Mr.Martin has been working sports related business in Cisco since 2007.
<Main topics>
How to offer effective advertisement to people
Monitoring people in the venue
<Presentation Key words he offered>
Degital platform
Degital engagement
Who is in the venue?
Who is joining wi-fe ?
Offer personalize experince
Show the value
Levarage
Intelligence
Degital transformation
Mobile experience
Engagement
people react
Impact people
Dynamic pricing
Advertisement at concourse;
NBA venue have 700-900 screens for advertisement
MBL 11000 to 12000 screens.
example of BMW
BMW video attact people and try to make them to go local car dealer and do test drive.
2nd Speaker :Japan Sports Agency (JSA) Mr. Hideo Yura
JSA established 2015 Oct. It is belong to Ministry of Education,culture,sports,science and technology. (name is too long )
<my impression>
Tokyo will held summer Olympic in 2020. So Japanese government created this organization to promote sports and sports industry. There are about 150 full-time employee in JSA.
Japan prime minister SHINZO ABE announced that Japan will create 20 brand new state of the art sports venues around Japan. So JSA is working to do it. It means Japanese government is trying to lead sports industry to energyize economy and make people and happier.There
good official web site.
3rd Speaker : Mr.Ishino vice president of TSUKUBA university
Title : Challenge to have state of the art sports venue
Deloite-Tomas is now supporting to create the venue.
Venue will be open 2020 or so with the capacity 7000 to 8000 seats.
Access to TSUKUBA city
About 40 minutes from Tokyo stataion by train.
4th Speaker：Mr.Junji Sakata , Director AMUSE company.
Amuse is a kind of entertainment company. Their main business is related movie.
They also manage talents who are musician, actor ,actress and sports athletes.
Amuse entered sports industry about one and half year ago.
They want to use the value of sports to entertainment business.
Through sports
<Key words>
Fan Engagement
Experience
Engagement
Encourage
Fan communication
Connect people as a value
5th Speaker : Mr.Kenji Kitano, AEG EVP ASIA
<Key words>
Live sports with SNS
Share the sports experience with your comminity and friends.
Degital contents can copy easily, so contents will be free.
We need to accept that and do some action to it.
example)
WWE (pro wrestring in US)
1,500,000 people are fan club member.
People are hooked to WWE.
Subscription
Live streaming will grow.
DAZN is doing great.
Yahoo will launch sports broadcasting.
Sports news today
Warriors beat Cavaliers again !
I had lived Taiwan for 5 years when I was around 30 yeas old. I like Taiwan.
So I am intrested sports in Japan such as basketball, baseball and etc.
Badminton star player who could not join 2016 summer olympic because he went to illegal card gambling place. He has potential to get podium at 2020 Tokyo olympic.
Sports date : players tracking system for basketball
Today`s flower
